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What is spam?

 



Any unsolicited voice and data communication received without consent irrespective of its usefulness and intent can be considered as spam. Most common forms of spams are unsolicited email, text messages, phone calls and software downloads which happens at application layer.

Various countries around the world including Canada had made certain legislation and laws to prevent spams referred as Canadian Anti-Spam Law (CASL).  More information about CASL can be found at https://www.fightspam.gc.ca/eic/site/030.nsf/eng/home

 



According to CASL spams can include

  • -  unauthorized alteration transmitted data  which means any modification which was sent electronically should not be altered before it arrived to destined user.
  • -       the installation of computer programs without consent while providing IT support or hitchhiking with other software download and installation
  • -   false or misleading electronic representations as scam artist in form of phone call or website landing page.
  • -      the harvesting of addresses  which could include collecting and/or using email or other electronic addresses without permission or knowledge of the user or company whose data is being collected
  • -    the collection of personal information by accessing a computer system or electronic device illegally

 



What it means for businesses?

-         

Business has to be more disciplined in managing their electronic marketing programs and follow provided guidelines for consent and provide unsubscribe options for receiving users.

-          Collect information and data from public platforms where users have provided their consent to be used and accessed by third party and open public for use

-          Avoid data harvesting using prohibited means and allow users to provide consent on what data is being collected and what is purpose of data collection as well as who will have access to that collected data.

-          Sharing of collected data must  be limited to what users have provided consent for and cannot be used for reselling or other unauthorized means which can affect users negatively by any direct or indirect means

 

 

Learn more about how not to spam users and what best practises to follow to stay within guidelines of CASL by email at estiopi.cybersafe@solnetcanada.com

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